What We Do
Our objective with every campaign is to create a clear line of sight between our clients and their prospects. We thrive at cutting through the white noise prospects get bombarded with every day.
Agency positioning
It’s impossible to be original nowadays so don’t break your heart trying. We help agencies create clear and effective propositions that prospects can easily understand and can get their head around quickly and, well...buy.
Data and targeting
Every campaign starts with a smart data strategy. We have a dedicated CRM manager in house and partnerships with some very smart data companies. This ensures we start all our campaigns as squeaky clean as possible.
The market’s evolving all the time so we create both broadcast and bespoke data propositions depending upon the sector you’re after. Don’t forget, they get bombarded so we make sure your message cuts through. You must appear in the right place at the right time.
Sales proposition development
It’s likely that you have a great positioning but how are you going to sell it? What works in the boardroom and at pitches rarely translates effectively in the 20 seconds you get with a client on the phone or in an email.
We develop tone of voice and email copy that is relevant for the cold sales process. It’s what you don’t say that often has the most impact.
Sales collateral advice and development
Agencies’ credentials, case studies and website often don’t work as hard as they could when used for prospecting new clients.
We have ‘breathed’ on credentials, landing pages and newsletters. We’ve even written websites for clients.
Language plays an integral part in creating attraction. We keep things simple, emotive, plain English and thought provoking.
If there really is a good reason to follow up with a prospect then make sure you put your very best foot forward or don’t bother at all. It makes such a big difference.
E-marketing
We have a very specific way of creating email copy that gets an amazing response from prospects. We’re not going to spill the beans here about how we do it obviously but suffice to say remember you’re dealing with human beings. It makes all the difference.
Cold calling
At the route of everything is the quality of the interaction with clients over the phone. Our grown up, considered, senior approach to calling means that every call is a pleasure to make. Well...almost.
Sales training
retriever has trained literally hundreds of new business people over the years and we often speak at events as well as delivering entirely bespoke courses.
Selling at people is a thing of the past. Our courses are designed to make sales people as natural as possible so that they can build commercial relationships based upon appeal rather than persuasion.
For more information about our training courses contact us.
